AI, Your Brain & the New Rules of Work
An AI keynote by Dorka Nagy-Józsa
FOBO, the fear of becoming obsolete, is the real barrier to AI adoption. Not the technology. This keynote explains what AI does to the human brain at work, why using AI is not cheating, and how leaders turn back-sitting into buy-in.
The barrier to AI is not technical. It's human.
Every AI implementation has the same hidden problem: the people who are supposed to use it are afraid of what it says about them. Dorka Nagy-Józsa calls it FOBO, the fear of becoming obsolete, and in this keynote she shows how it quietly kills rollouts that looked perfect on the slide. The wheel and the fire did not make humans redundant either. Using AI is not cheating.
Then she goes to the brain. AI is the first helper with a zero shame threshold: people go deeper with a machine than with any human helper, not because it is smarter, but because they are not ashamed in front of it. That changes how people learn, ask for help and prepare for the humans who can actually help them. She covers the multitasking renaissance (why your ADHD colleague running 47 browser tabs might be the most evolved person in the room), parallel cognition across multiple AI systems, the skill nobody is teaching yet, and what happens when machines understand dopamine better than your manager does.
The keynote ends where leaders need it to: with a practical way to get buy-in, so the people who show up every day actually start steering. The AI Summit Europe 2026 version, From Back-Sitting to Buy-In: The Hidden Human Barrier Killing Your AI Implementation (And How to Fix It), closed day two in Riga in front of around 600 people and was rated excellent or very good by 98.8% of attendees.
What people take home
- FOBO: how to recognise the fear of becoming obsolete in your teams, and what leaders do that makes it worse
- The zero shame threshold: why people learn faster with AI, and how to use that for human development instead of against it
- The multitasking renaissance and parallel cognition across multiple AI systems: the new rules of attention at work
- Dopamine, habit and AI: what the brain does when the machine gets there first
- From back-sitting to buy-in: the human steps that make an AI rollout stick
AI summits and the leaders rolling it out
AI and digital summits that already have the technology covered and need the human side. Leadership teams and HR functions in the middle of an AI rollout. Marketing, procurement and supply chain conferences asking what the agent should be allowed to do.
Stages on this theme: AI Summit Europe 2026 (Riga, closing keynote; invited back for Vilnius), Portfolio AI in Business, AI Summit Budapest, ITBN, and Digital Marketing Europe 2026 in Vilnius with the keynote When Do You Let the Agent Press Publish?
"I don't write these. Making an exception. Two days after the keynote, three of my direct reports, none of whom knew the others were doing it, sent me essentially the same message. One used the phrase 'I finally understand why I've been wrong about my team.' I don't know what she did but it worked."
How to book it
- Keynote
- 30-75 minutes, live, customised after a pre-event stakeholder call. Audience Q&A and a post-talk summary deck included. From €3,000 plus travel and accommodation.
- Languages
- English or Hungarian.
- By event type
- Town halls & all-hands, HR & L&D conferences, Leadership offsites & senior leadership days, AI & technology summits, Kickoffs & annual meetings, Procurement & supply chain congresses, Industry conferences (talent & leadership track), Corporate events in Budapest
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From the Y2Y Weekly
Questions organisers ask
Is this AI keynote technical?
No. It is about people and brains, not models and code. It works for mixed audiences, from the C-suite to teams who have never opened an AI tool, and for AI summits where the technology is already on every other slide.
Can the keynote be adapted to our AI rollout?
Yes. After a pre-event stakeholder call the keynote is built around your rollout, your audience's fears and your language, English or Hungarian.
How was it rated?
The day-2 closing keynote at AI Summit Europe 2026 in Riga, From Back-Sitting to Buy-In, was rated excellent or very good by 98.8% of attendees in the organizer's report, and Dorka was invited back for the 2026 Vilnius edition. Details on the Proof of Performance page.