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An HR keynote that doesn't preach to the choir

HR, people, L&D and coaching conferences

HR and L&D audiences have heard every framework twice. Dorka Nagy-Józsa is an ICF PCC coach who runs a leadership development company, and she has spoken at SHRM, ICF, HR (R)EVOLUTION, HRFEST and HR Week. Her keynotes take apart what the people profession already suspects doesn't work, and give the room the neuroscience and the next step.

30-75 min · live English · Hungarian 98.8% excellent or very good · AI Summit Europe 2026
Check your date ▶ 68-second showreel
Dorka Nagy-Józsa speaking at the HR (R)EVOLUTION 2025 conference
What organisers need

What an HR room is tired of

Personality tests that become excuses. Three-day hotel workshops where everyone learns their type and goes home unchanged. Engagement surveys that measure everything except whether anyone is still in the game. An HR and L&D audience knows these things don't work; what it needs is the evidence, the language to say it inside the organisation, and an alternative.

That is where Dorka's keynotes start. As the founder-CEO of Y2Y, a Budapest leadership development and assessment company, she builds development programmes for a living, so the critique comes with practice: leadership is not a vitamin deficiency, it is daily practice, feedback, failure and trying again. Her AI keynote gives HR its role in AI adoption: FOBO, the fear of becoming obsolete, is a people problem before it is a technology problem.

Which keynote fits

Three keynotes, customised to your event

How it works

Format, language and fee

Format
Plenary keynote of 30-75 minutes, live, with audience Q&A. No webinars.
Calls for proposals
Welcome. Dorka's SHRM INCLUSION 2024 session was selected through SHRM's call for proposals.
Language
English or Hungarian.
Associations & non-profits
Reduced conditions for non-profit and social impact organisations: reach out anyway.
Included
Pre-event stakeholder call, a keynote customised to your theme and audience, audience Q&A and a post-talk summary deck.
Fee
From €3,000 plus travel and accommodation. How the fee works. Speaking in Hungary, in Hungarian, to a Hungarian audience? The fee above is for international events; ask for a quote at dorka@y2y.hu.
Tell Dorka about your event dorka@y2y.hu

Answer within 48 hours. Tell us the date, the city, the audience and the slot.

Track record

Where this has worked

HR stages: SHRM INCLUSION 2024, Spotlight Stage (Denver); ICF conference session in Toronto, rated 9.5/10 across 95 responses (self-collected survey); HR (R)EVOLUTION and HRFEST (Budapest); HR Week, booked two years in a row. Dorka is a SHRM member and an ICF Professional Certified Coach (PCC).

Ratings, stages and references: Proof of Performance.

"I booked her on a strong abstract and one reference call that was just 'you won't regret it.' Not a lot to go on. Accurate though. The science didn't feel like a credential flex, it felt like she was genuinely trying to explain something she finds fascinating. Also she's funny in a way that doesn't feel rehearsed, which is even rarer."

Sandra Moretti · Director of L&D, Generali (IT)
FAQ

Questions organisers ask

Is the keynote research-based or motivational?

Research-based, and still funny. Every claim has a source, and the room leaves with concrete things to do, not a QR code to a podcast.

Does Dorka respond to calls for proposals?

Yes. Her SHRM INCLUSION 2024 session was selected through SHRM's call for proposals. Send the call and the deadline to dorka@y2y.hu.

Can the keynote be tailored to our conference theme?

Yes. Every keynote is customised after a pre-event stakeholder call to the theme of the conference and the audience in the room.

We are an association or non-profit HR conference. Can we afford it?

Reach out anyway. There are reduced conditions for non-profit and social impact organisations.

Other event types

Keynotes for other formats