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Event type · AI & technology summits

The human side of AI, on the main stage

AI, digital, marketing and technology summits

AI summits have the technology covered on every other slide. What is missing is the reason good rollouts stall: people. Dorka Nagy-Józsa's AI keynote is about the human brain at work, FOBO, the fear of becoming obsolete, and how leaders get from back-sitting to buy-in. At AI Summit Europe 2026 in Riga it closed day two and was rated excellent or very good by 98.8% of attendees.

30-75 min · live English · Hungarian 98.8% excellent or very good · AI Summit Europe 2026
Check your date ▶ 68-second showreel
Dorka Nagy-Józsa giving an AI keynote on stage
What organisers need

The barrier is not technical. It's human.

An AI or digital summit already has the vendors, the use cases and the roadmaps. The keynote that audiences remember is the one that explains why people don't use the tools they already have. Dorka calls it FOBO, the fear of becoming obsolete, and shows how it quietly kills implementations that looked perfect on the slide.

Then the brain: AI as the first helper with a zero shame threshold, the multitasking renaissance, parallel cognition across several AI systems, and what happens when machines understand dopamine better than your manager does. For marketing and agentic-AI audiences she asks the question of the year: when do you let the agent press publish? It is not technical, so it works for mixed rooms, from engineers to the C-suite.

Which keynote fits

Three keynotes, customised to your event

How it works

Format, language and fee

Slot
30-75 minutes; opening or closing keynote, or a plenary in a leadership or people track.
Audience
Mixed AI audiences: practitioners, leaders and people who have never opened an AI tool; 150 to 1,500 people.
Format
Live, on stage, with Q&A. No webinars.
Language
English or Hungarian.
Included
Pre-event stakeholder call, a keynote customised to your theme and audience, audience Q&A and a post-talk summary deck.
Fee
From €3,000 plus travel and accommodation. How the fee works.
Tell Dorka about your event dorka@y2y.hu

Answer within 48 hours. Tell us the date, the city, the audience and the slot.

Track record

Where this has worked

AI Summit Europe 2026, Riga: day-2 closing keynote to around 600 people, 98.8% excellent or very good in the organizer's report, invited back for the 2026 Vilnius edition. Digital Marketing Europe 2026, Vilnius: When Do You Let the Agent Press Publish? Also Portfolio AI in Business, AI Summit Budapest, IVSZ "AI in Action" and the ITBN cybersecurity summit.

Ratings, stages and references: Proof of Performance.

"I don't write these. Making an exception. Two days after the keynote, three of my direct reports, none of whom knew the others were doing it, sent me essentially the same message. One used the phrase 'I finally understand why I've been wrong about my team.' I don't know what she did but it worked."

Erik Magnusson · CEO, Scan Global Logistics (SE)
FAQ

Questions organisers ask

Is the AI keynote technical?

No. It is about people and brains, not models and code, so it works for mixed audiences and for summits where the technology is already on every other slide.

How was it rated?

The day-2 closing keynote at AI Summit Europe 2026 in Riga was rated excellent or very good by 98.8% of attendees in the organizer's report, and Dorka was invited back for the Vilnius edition.

Can the keynote focus on AI agents?

Yes. For agentic-AI and marketing audiences the keynote asks what the agent should be allowed to do on its own, as in her Digital Marketing Europe 2026 keynote When Do You Let the Agent Press Publish?

Other event types

Keynotes for other formats