A town hall keynote people still talk about on Monday
Town halls, all-hands meetings and year-end company events
The town hall is the hardest room in corporate life: everyone works for the same company, and most people came for the business update, not for a speaker. A 30-45 minute keynote by Dorka Nagy-Józsa gives the whole company one shared, thought-provoking perspective, most often on what AI is doing to the way we think, focus and work, and leaves leaders with a conversation worth continuing.
What a town hall needs from a keynote
A town hall slot is short and sits between the CEO's update and the Q&A. The keynote has to land with everyone in the room at once: the board, the front line, the new joiners and the people who have seen every initiative come and go. It has to be relevant to this company, this year, and still feel like a fresh voice from outside.
Most organisers ask for AI, but not another tool demo. They want the question underneath: what happens to our thinking, our attention and our problem solving when we outsource ideas, summaries and analysis to a machine, and which human skills are worth protecting on purpose. Dorka's answer is research-backed, funny and slightly provocative: using AI is not cheating, the zero shame threshold changes how people learn, and FOBO, the fear of becoming obsolete, is what quietly stops adoption.
Before the event there is a stakeholder call: what the leadership wants people to think about afterwards, what the company is already doing, the words people use internally. The keynote is built around that, in English or Hungarian.
Three keynotes, customised to your event
The Neuroscience of Why Change Fails
Built to Lead: Sport Science Meets the Boardroom
Format, language and fee
- Slot
- Usually 30-45 minutes inside the town hall agenda; any length from 30 to 75 minutes. Dorka builds the talk to the slot and to where it sits between the other items.
- Audience
- The whole company in the room, mixed levels and functions; 150 to 1,500 people.
- Format
- Live, on stage, with audience Q&A. No webinars.
- Language
- English or Hungarian.
- Included
- Pre-event stakeholder call, a keynote customised to your theme and audience, audience Q&A and a post-talk summary deck.
- Fee
- From €3,000 plus travel and accommodation. How the fee works. Speaking in Hungary, in Hungarian, to a Hungarian audience? The fee above is for international events; ask for a quote at dorka@y2y.hu.
Answer within 48 hours. Tell us the date, the city, the audience and the slot.
Where this has worked
21 paid corporate keynotes in the 2025-26 season, for clients that include a Deutsche Telekom Group company, two European insurance groups and market leaders in FMCG, retail, pharma and energy.
Ratings, stages and references: Proof of Performance.
"I had a 3pm back-to-back so I was genuinely planning to slip out after 20 minutes. I didn't. I'm not sure exactly when that decision happened, somewhere between the prefrontal cortex part and the moment she made a room of 400 procurement professionals laugh at themselves. I flew back and cancelled two vendor contracts we didn't need."
Questions organisers ask
Can the keynote fit a 30-minute slot in our town hall?
Yes. Keynotes run from 30 to 75 minutes, and a 30-45 minute version is the usual choice for a town hall. Dorka builds the talk to the slot and agrees with you where it sits in the agenda.
Our people are tired of AI talks. Is this different?
Yes. It is not about tools, models or prompts. It is about people and brains: attention, the shame threshold, the fear of becoming obsolete, and which human skills to keep on purpose. It works for colleagues who use AI every day and for those who have never opened it.
Can Dorka suggest the angle for our town hall?
Yes. Tell her the theme of the event and what the leadership wants people to do differently, and she proposes an angle and a title after the stakeholder call.
Can the town hall keynote be in Hungarian?
Yes, Dorka speaks in English or Hungarian. For an event in Hungary, in Hungarian, for a Hungarian audience, ask for a quote at dorka@y2y.hu.